In the poultry industry, maintaining strict hygiene standards is essential to preventing contamination and protecting the health of your birds. To communicate the importance of biosecurity in poultry logistics, we developed a print ad for Unitrans focused on one simple message, hygiene starts with the basics. Using a familiar bar of soap as the hero visual, the concept draws a direct connection between cleanliness and biosecure logistics. Reinforcing Unitrans’ commitment to protecting poultry operations through every stage of the supply chain.