BRIGHTS Hardware, a Western Cape based hardware chain, is a longstanding client of Fishgate Advertising that has grown together with the agency over the years.
The brand was in need of a new central marketing theme that would clearly communicate the brand’s promise to customers, but also have legs to work no matter the application.
With the brand’s pay-off line being “More than just a hardware store”, we decided to develop a theme centred around the concept of ‘more’.
