Simply Asia operated in a highly competitive fast-casual dining market. While the brand enjoyed strong customer loyalty, the primary challenge was: “How did we get customers and potential customers to purchase Simply Asia?”
The Songkran (Win a trip to Thailand) campaign ran over three months and celebrated the vibrancy of Thai New Year while driving engagement and in-store foot traffic. In the final month, Fishgate took over the campaign to refine the creative, ensure consistency across channels and introduce fresh, compelling content to sustain momentum. A key addition was the “Knock Knock” video, which delivered impressive results on a very limited budget and demonstrated the effectiveness of strong creative storytelling.
