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Our Services

01 Branding & Strategy

Research

Strategy

Overview
Brand Development
Strategic Planning

Digital Strategy

02 Creativity

Concept Development
Copywriting
Graphic Design
Video Production
Photography

Our Work

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02 Expertise

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03 Industries

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Case Studies

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01

UX-first design boosts engagement on SBS Career Portal

02

Netstar: Enhancing Digital Campaign Analytics

03

How a PPC Strategy Turned Struggle into Success

<span>Home</span>
<span>Our Services</span>
01 Branding & Strategy
Branding & Strategy Overview
Research
Strategy
02 Creativity
Creativity Overview
Concept Development
Copywriting
Graphic Design
Video Production
Photography
<span>Our Work</span>
<span>Case Studies</span>
02Netstar: Enhancing Digital Campaign Analytics
<span>Careers</span>
<span>Contact Us</span>

Research

What If You Don’t Know What You Don’t Know?

Knowing what questions to ask you is our hard-earned super-power. We believe research-based curiosity is the fire that fuels breakthrough creativity. It helps us unravel things, see things we hadn’t seen before, ask questions we hadn’t asked before.

It’s the basis for designing better solutions and exploring radical new ideas that allow us to find the answers together.

Human-Centered.

Outcome-Focused

Today, digital channels and experiences are pivotal to brand growth. But to create true value and enduring customer connections, a deep understanding of the people behind the screens is vital. This is where Fishgate can help.

Simplifying Complexity

We have the contextual understanding, foundational knowhow, and design-analytics-interpretation research skill to help amplify opportunities to deliver enduring products, services, content and communications. Creating more value for brands and the people that use them, we believe growth requires 4 things:

1. Define

Defining the real question

2. Clarify

Gaining clarity on the audiences that matter

3. Audience

Deep understanding of how these audiences behave, and the why behind those behaviours.

4. Identify

Identification of the brand and business assets we can leverage to drive change. Smart, driven, tenacious – our team is at the heart of our success.

How We Gather Data

We operate across multiple research dimensions: qualitative and quantitative, live and asynchronous, ad hoc and tracked, primary and secondary data collection, in-person and live-streamed client participation.

Want to get a sense of how we do it?

a. Market Research

Market research that inspires action

We’re not precious about method. We blend the best research solutions, skills and strategic frameworks that give you the full picture, not just fragments of it. We recognise patterns and relationships in the data and turn these into actionable insights. This is important because unless insight inspires action, it has no value. Whether your research needs are in brand strategy, experience design, user experience or marketing, we help place audiences and customers at the heart of your brand’s growth.

b. Competitor Research

A data-driven approach

Building a strategy for your own business is hard. Understanding that of your competitors is even harder. We offer bespoke competitor analysis using a range of data sources, depending on your specific needs, that helps you objectively understand your competition and identify what’s required to stay one step ahead.

c. Consumer Behaviour

We get to the truth of shopper behaviour

Customer experience (CX) presents an opportunity for differentiation, it can drive loyalty, increase value per customer, and can encourage referral so that your existing customers become your most powerful marketing tool. Because we understand exactly ‘what’ shoppers see and do in store to a high level of detail, we can help you map the current customer experience and design the ideal customer experience, in store and online, with a strategic roadmap for how to get there.

d. Trend Analysis

What trends will affect your business?

It can be hard to keep track of all the latest and newest online marketing, design, UI/UX, SEO, brand, content, social trends and technologies when you are running a business – but that’s why we’re here. While business forecasting is no crystal ball and is more than simply looking at what happened the previous year or two, to get business forecasting right, you need the tools and know-how to properly analyse and account for any trends you might spot. At Fishgate, we’re all about sharing useful information and insights with our clients.