- Case Studies
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- NETSTAR – Helping Netstar Achieve an Outstanding ROI on Facebook Advertising
NETSTAR – HELPING NETSTAR ACHIEVE AN OUTSTANDING ROI ON FACEBOOK ADVERTISING
Having launched their online application and fitment booking facility, Netstar, a leader in stolen vehicle recovery and fleet management solutions, required assistance in showcasing this new convenient tool to potential clients on Facebook.
Objectives
- Create awareness of the new online application and fitment booking facility
- Convert leads from the campaign into tangible sales
- Achieve an acceptable marketing ROI in-line with Netstar’s goals
Solution
- The creative was conceptualised and executed in consultation with Netstar’s marketing department
- It was decided to prioritise most of the targeting budget to video ads – over other static content in the campaign – as this showcased the offering more clearly and creatively
Results
At the time of reporting, the advert had achieved the following outcomes:
- It produced 35 online transactions and 45 telesales wins for Netstar, leading to 30+ installations
- This represented an outstanding ROI for Netstar at around R200 per install – boosted even further in the following month
- The advert received 800+ positive ‘smileys’ and only 21 ‘angry faces’ – with 42 shares reaching over 165k people
- An exceptionally high engagement rate was achieved with 1600+ comments, including a mix of positive, negative and many questions asking ‘how to’
Conclusion
In addition to the positive results and ROI, the successful ad campaign also provided valuable customer insights and conversations, which Netstar could utilise to further inform service improvements.