Fishgate is a through-the-line advertising agency situated near Bellville in the northern suburbs of Cape Town. We facilitate brand development by conceptualising creative ideas in areas such as advertising, design, marketing, copywriting and web development to align brand communication. We have conceptualised work for clients in both local and global markets, from internationally recognised artists to businesses in the corporate environment. Fishgate’s current client base includes the education sector, automotive industry, retail and various NGOs. The growing social media market allows us to create digital marketing and advertising campaigns, stretching a brand’s potential to a digital audience.
 
Book - Lionel Smit

Lionel Smit is an influential South African artist internationally recognised for his larger-than-life sculptures. Throughout his artistic career, Fishgate has put together a few catalogues and built a website for him. Fragments, published in 2016, features a compilation of his best work and behind-the-scene exhibition pictures held throughout South Africa. For more information on Lionel’s…

 
Print Adverts - WPBTS

This print campaign was conceptualised for the Western Province Blood Transfusion Service. They required a campaign to run during Blood Donor Month in June this year, and Fishgate was all too happy to conceptualise something for our new client. Especially those of us at the agency who donate blood regularly! These print ads were also…

 
Website - Boland College

Fishgate recently designed, built and launched a brand new website for Boland College. Most students will access the website from mobile devices. It is therefore critical that the website be just as user friendly on a phone, as it is on a PC or tablet. To achieve this, the inner workings have been completely overhauled…

 
Product Labels - The Duck Farm

The Duck Farm is a family owned and operated farm situated in Joostenbergvlakte near Cape Town. With the expansion of their product range in 2014, we designed new product labels for them and refreshed some existing ones.

 
Website - Isa Carstens Academy

The Isa Carstens Academy is a leader in health and skin care training in South Africa with over 35 years of experience in the industry. To showcase this heritage and the programmes they offer to potential students and the industry, we recently designed, built and launched a new website for the Academy. To view this…

 
Website - Brothers Beverages

We recently had the opportunity to do some work for Brothers Beverages, a Somerset West-based juice manufacturer. The project entailed developing a competition that would introduce one of their product ranges, Rooibos Frutea, to patrons in Melissa’s Food Shops around the Western Cape. To facilitated the competition entries and product enquiries, we created a brand…

 
Product Labels and Competition - Brothers Beverages

We recently had the opportunity to do some work for Brothers Beverages, a Somerset West-based juice manufacturer. The project entailed developing a competition that would introduce one of their product ranges, Rooibos Frutea, to patrons in Melissa’s Food Shops around the Western Cape. To achieve this, we created table talkers and posters as well as…

 
Staff Campaign - PEP

We recently had the amazing opportunity to do some work for PEPCOR, the parent company of PEP. The project entailed an internal campaign to inform and excite staff in the sourcing departments about the company’s new product sourcing tool called PLM, which for the “abbreviation-hating” public stands for Product Lifecycle Management. We identified that the…

 
Programme Prospectus - Boland College

We’re all about ideas here at Fishgate. So when Boland College briefed in their new programme prospectus, we jumped at the opportunity to come up with something more than just a straightforward information booklet. Looking at the target market, namely students, we realised that they would be consulting this booklet at a time filled with…

 
Brochure - Integrated Solutions

  Integrated Solutions is a Project Management firm that leads construction projects and makes sure that everything runs smoothly by acting as the central point of contact between all the involved parties. Fishgate was approached by Integrated Solutions to refresh their logo and develop new marketing material for the company. We therefore developed a brochure…

 
Website - OIM

Fishgate was recently tasked to design and build a brand new website for the OIM group – a company that specialises in business performance improvement with a specific focus on people management, organisational performance and operational optimisation. As always, our team did a splendid job in creating a quality website that houses all the the…

 
Corporate Identity - Integrated Solutions

Fishgate developed a corporate identity for Integrated Solutions – a Project Management firm that leads construction projects and makes sure that everything runs smoothly by acting as the central point of contact between all the involved parties. Once established, the corporate identity elements were applied to letterheads, business cards as well as on a CD…

 
Brochure - Ctrack

Ctrack is a specialist fleet management and vehicle tracking company. It provides tracking systems to private vehicle owners, as well as advanced machine-to-machine communication and telematics solutions that add value to a global client base. This brochure was design to feature only Ctrack’s Vehicle Tracking Products – for private vehicle owners.

 
Brochure - Ctrack

This Fleet Management and Vehicle Tracking brochure was designed to showcase Ctrack’s fleet management and vehicle tracking products.

 
Brochures - Ctrack

Ctrack is a specialist fleet management and vehicle tracking company. It provides tracking systems to private vehicle owners, as well as advanced machine-to-machine communication and telematics solutions that add value to a global client base. We created a range of brochures like the ones shown here – each one featuring one of Ctrack’s industry-specific solutions.

Feature
 
Brochure - Recovery

Recovery Fund Limited is a first of its kind property fund within the South African investment environment. The fund is founded on a simple, yet highly effective model of acquiring property at a discount to market value via institutional agreements, and therefore yielding accelerated growth. What sets Recovery apart from other investments is that they…

 
Corporate Identity - Southchester

After developing their logo, the following CI elements were created for Southchester – a corporate investment firm based in Cape Town.

 
Corporate Identity - Ctrack

Ctrack is a specialist fleet management and vehicle tracking company. It provides tracking systems to private vehicle owners, as well as advanced machine-to-machine communication and telematics solutions that add value to a global client base. Fishgate was responsible for a complete redesign of the brand – starting with the Corporate Identity. Elements created for Ctrack…

 
Business Card - Albert Viljoen

A business card that we created for Albert Viljoen, a medical doctor.

 
Logo - Ctrack

The new logo was designed to reflect the technologically advanced nature of Ctrack and its products. As you can see, we tried to create the impression of travelling signals by placing two additional “C’s” around the main “C”. This works really well to emphasise “movement” and the subtle repetition of the “C” is our sneaky…

 
Gift Bag - DITP

Bags were specially made for the event – containing wine from South African winery, Nitida, and other Thai goodies for guest to take home. For more information, please see the overview.

 
Event Branding - DITP

We achieved a cohesive look and feel between the venue and the items we created by also incorporating the design elements on banners, slideshow presentations, nameplates, the table plan, etc. For more information, please see the overview.

 
Menu - DITP

The menu was designed as an “on-the-table” element – featuring both the dishes and accompanying wines for the evening. For more information, please see the overview.

 
Restaurant Directory - DITP

To ensure that guests could easily have another delicious Thai cuisine experience after the event, a restaurant directory featuring prominent Thai restaurants throughout South Africa, was also created. For more information, please see the overview.

 
Invitation - DITP

Personalised invites were hand-delivered to each guest. Included with the invite was a range of cards providing snippets of information about traditional Thai ingredients. For more information, please see the overview.

Feature
 
Posters - World of Birds

World of Birds in Hout Bay is a bird and monkey sanctuary that relies on donations and money collected from entry fees to feed and take care of their animals. We saw a need to help them out and decided to create a series of posters that encourages people to help feed the birds –…

 
Catalogue - Lionel Smit

After creating Lionel Smit’s catalogue entitled “Surface”, Lionel trusted us enough to showcase another series of his precious artworks in a new catalogue – as seen here.

 
Product Sheet and Brochure - Ctrack

Fishgate created a range of Product Sheets and Brochures for Ctrack, the specialist fleet management and vehicle tracking company.

 
Website - Ctrack

Ctrack is a specialist fleet management and vehicle tracking company. It provides tracking systems to private vehicle owners, as well as advanced machine-to-machine communication and telematics solutions that add value to a global client base. Fishgate was responsible for the design and development of Ctrack websites around the world, which can all be accessed from…

 
Diary 2013 - Boland College

Featured here is the 2013 Diary that we designed for Boland College. As with previous years, these diaries are campus-specific.

 
Website - Albert Viljoen

Along with the development of Dr Albert Viljoen’s corporate identity, we also designed and coded a website for his practice. To view this website, please visit www.albertviljoen.co.za

 
Blog - Albert Viljoen

Hand-in-hand with the website we developed for Dr Albert Viljoen, we also created a blog for him. To view this blog, please visit www.albertviljoen.co.za/blog

 
Website - DITP

This website was created as a contact point for media representatives who attended the Thai Kitchen to South Africa launch event. For more information, please see the overview. To view this website, please visit www.thaikitchentosa.co.za 

 
Website - Henk Moolman

Along with the development of Henk Moolman’s Corporate Identity, we also designed and coded a website for his optometry practice. As you can see, this website is heavily inspired by optometry industry, as it should be. To view this website, please visit www.oogkundiges.com  

 
Logo - Henk Moolman

To position Henk Moolman as a unique brand, we decided on a logo design that would essentially stay the same across elements, but would feature a unique line of text every time – that fits with the specific element. For more information, please see the overview.

 
Window Decal - Henk Moolman

As part of Henk Moolman’s Corporate Identity development, we created this window decal for his “shop window”. For more information, please see the overview.

 
Spectacle Case and Cloth - Henk Moolman

Another element designed as part of Henk Moolman’s Corporate Identity – a spectacle case and cloth featuring the brand logo and item specific pay-off line. For more information, please see the overview.

 
Letterhead - Henk Moolman

No Corporate Identity is complete with out a letterhead. So naturally, we created one for Henk Moolman. For more information, please see the overview. Back:

 
Business Card - Henk Moolman

The business card that we created as part of Henk Moolman’s Corporate Identity, is two-sided and unfolds to reveal a bigger version of the same card – for people who struggle to read small text. For more information, please see the overview.  

 
Corporate Identity Overview - Henk Moolman

Henk Moolman is an optometrist located in Wellington. His business doesn’t form part of a large franchise. Therefore, we decided that his corporate identity would consist of elements that are also unique and one of a kind. However, we did also realise that the elements must work together. So, with all that in mind, we…

 
Brochure - Acorn Equity

We developed this extensive brochure for Acorn Equity – a dedicated private equity investment house that manages private equity funds on behalf of high net worth individuals as well as a select group of institutional investors. Featured here is a selection of pages from the brochure – which highlights one of their investment funds. 

 
Building Signage - Ctrack

Following the redesign of the whole brand, Fishgate also created new signage for Ctrack offices and fitment centres, as shown here.

 
Website - Boland College

As one of our longstanding clients, it was only natural that we be responsible for the development of Boland College’s website. The content-heavy nature of the site was a daunting task to undertake, but our very skilled web team took it in their stride and created a website that any student or parent would find…

 
Annual Report (Interactive PDF) - DigiCore

We are just about ready to leave for the holidays, but thought it necessary to upload a few of the things we’ve been doing for Ctrack in the last throes of 2011. We have been quite busy rebranding fitment centres and refreshing marketing material, but we also worked hard on developing an Interactive Annual Report…

 
Diary 2012 - Brights Hardware

Brights Hardware is known for handing out diaries to their trade clients at the end of the year. The one featured here was designed for 2012.

 
Diary 2011 - Brights Hardware

In 2011, Brights Hardware celebrated their 40th year in business. As this was a big milestone for the company, the “40 year birthday” messaging was used on various elements, including the cover of the 2011 diary.

 
Catalogue - Lionel Smit

Esteemed artist and sculptor, Lionel Smit, approached us to create a catalogue of his newest works. This was a real honour for us, so we went through quite a few stages to ensure that our catalogue was worthy of the artworks itself. Next time, we will be more than happy to receive some of his…

 
Annual Report - DigiCore

We designed this Annual Report for Ctrack’s Holding Company – DigiCore.

 
Banners - Boland College

Open Day is a very important event for Boland College every year. To help students to better distinguish the different stalls on the day, we created these banners in the same style as the college’s marketing material of that time.

 
Website - Ramot

Hand-in-hand with the development of the new look and new logo, we also designed a website for Ramot. The new site is much lighter in colour compared to the old one, which portrays a more positive/optimistic image to patients visiting the site. To view the website, please visit www.ramot.co.za

 
Corporate Identity - Lionel Smit

Esteemed artist and sculptor, Lionel Smit, approached us to develop his “brand’s” corporate identity. Features here is the logo we developed for him, as well as various stationery items that flowed from it.

 
Corporate Identity - Ramot

We recently created a new corporate identity for Ramot. Ramot is a holistic alcohol, pill and drug addiction treatment facility. They aim to do more than simply break the cycle of addiction, instead their approach to drug and alcohol rehab enables physical, psychological and spiritual healing. Their unique approach, which includes intensive, individual attention, ensures…

 
Programme Leaflet - Boland College

This leaflet was design to showcase Boland College’s various National Certificate (Vocational) programmes to the student market. Each programme section incorporated items from the relevant industry, and also featured an interactive element that students could cut out and use.

 
Banners - Boland College

We created these programme-specific pull-up banners for Boland College to use at the various career days they participate in, and also during Open Days.

 
Student Cards - Boland College

The 3 designs featured here were created for Boland College’s student cards.

 
Diary 2011 - Boland College

We created campus-spesific diaries like the one featured below for Boland College.

 
Booklet - Boland College

The artwork featured here was designed as an outside cover for a Boland College Financial Aid booklet that we developed.

 
Diary 2010 - Brights Hardware

Another diary that Fishgate designed for Brights Hardware, this time for 2010.

 
Menu - Chai Yo

A menu created for Chai Yo – a high-end Thai food restaurant.

 
Banners - Boland College

To help students to better distinguish between the different stalls at Open Day and Career Exhibitions, we created these programme-specific banners for Boland College.

 
Game Cards - Table Bay Family Health Centre

As part of the Corporate Identity development Fishgate did for Table Bay Family Health Centre – a medical practice catering to the poor – the following Game Cards were created.

 
Appointment Card - Table Bay Family Health Centre

As part of the Corporate Identity development Fishgate did for Table Bay Family Health Centre – a medical practice catering to the poor – this Appointment Card was created.

 
Doctor’s Notes - Table Bay Family Health Centre

As part of the Corporate Identity development Fishgate did for Table Bay Family Health Centre – a medical practice catering to the poor – the following Doctor’s Notes were created.

 
Business Card - Table Bay Family Health Centre

As part of the Corporate Identity development Fishgate did for Table Bay Family Health Centre – a medical practice catering to the poor – the following Business Cards were created. We designed two versions – a gimmicky one printed on oral exam sticks, as well as one in the form of a “Get Well Soon…

 
Prescription Pad - Table Bay Family Health Centre

As part of the Corporate Identity development Fishgate did for Table Bay Family Health Centre – a medical practice catering to the poor – the following Prescription Pad was created.

 
Notepad - Table Bay Family Health Centre

As part of the Corporate Identity development Fishgate did for Table Bay Family Health Centre – a medical practice catering to the poor – the following Notepad was created.  

 
Packaging - Simply Asia

Fishgate was responsible for the design of Simply Asia’s take away packaging, as seen here.

Feature
 
Trade Stand - Bosal

This trade stand was designed for Bosal – a leading manufacturer of vehicle exhausts, towbars, bullbars, etc.  

 
Corporate Identity - Inner Fruits

Fishgate developed two logos for Inner Fruits – a centre that offers a range of natural healing products and advocates healthy living both spiritually and through diet. In addition to their company logo, we created a logo for Intravit – a product range developed and sold by Inner Fruits.

 
Corporate Identity - Lyon & Partners

We developed a Corporate Identity for Lyon & Partners – an electrical engineering company based in Vanderbijlpark. Work done for them includes: Logo and Business Card (as seen here), as well as a Corporate Folder, Letterhead, etc. Business Card (Front): Business Card (Back):

 
Dairy 2009 - Brights Hardware

Featured here is the 2009 Brights Diary. 

 
Booklet - Boland College

This Student Programme Booklet was created for Boland College, and features all the college’s National Certificate programmes. Shown here is a few pages from the booklet. 

 
Diary 2012 - Boland College

Campus-specific diaries were created for all 5 of Boland College’s campuses.

 
Diary 2009 - Boland College

Campus-specific diaries were created for all 5 of Boland College’s campuses.

 
Flyer - Boland College

Featured here is one in a range of programme-specific flyers designed for Boland College.

 
Website - Vuka Scuta

Fishgate designed this website for Vuka Scuta. Featured below is a few screenshots of the website.

 
Logo - Mellerware

Mellerware – a small appliance company that was established over 27 years ago – approaced Fishgate to redesign their company logo. Featured here is the redesigned logo, as well as the company’s old logo.

 
Diary 2008 - Brights Hardware

This 2008 dairy was created for Brights Hardware. 

 
Banners - Vuka Scuta

These Pull-up Banners were created for Vuka Scuta.

 
T-Shirts - Vuka Scuta

Who can resist a free t-shirt? We know we can’t! These t-shirts were designed for Vuka Scuta to be used for promotional giveaway purposes.

 
Corporate Identity - Ambegeto

This logo was designed for Ambegeto Water Estate – a supreme waterfront development in the heart of the North West Province, at the Klerksdorp Dam.

 
Packaging - Arctic Health

Fishgate designed this packaging for Arctic Health’s Meno Plus – a menopausal supplement.

 
Corporate Identity - Saad Investments

Saad Investements – an investment firm that focuses primarily on financial services sector. In addition to designing the company logo, we also created their Business Cards, Website, etc.

 
Magazine - Boland College

The Boland Plus 2015 Spring edition, designed by our team, outlined a few topics such as Boland College’s events during the year, the announcement of their new Vice-Principal and an in-depth interview conducted with their IT department. This publication is available on the Boland College website www.bolandcollege.com

 
Magazine - Boland College

The ReAksie 2015 Spring edition commanded attention with the title – I’m not here to be average, I’m here to be awesome – displayed boldly on the cover of Boland College’s internal magazine, ReAksie/Action. The publication, designed by Fishgate Advertising, is distributed at all Boland College campuses.

 
Website - Ctrack

The Fishgate team recently designed and developed three separate websites for our vehicle tracking client, Ctrack, which included the Global, Australasian and South African versions. View all three from the global site here: www.ctrack.com  

Feature
 
Magazine - Boland College

Boland+ is Boland College’s external publication that keeps stakeholders and interested parties informed about everything happening in and around the college. This is the first ever edition of Boland+, but that didn’t stop it from walking away with a string of accolades at the 2013 MACE* Awards, including: EXCELLENCE AWARDS (total between 4 and 5 out…

 
Product Labels - Brothers Beverages

Fishgate Advertising redesigned the packaging for the Rooibos Frutea flavours. Pictured here are the few favourite flavours; Cranberry-Cherry, Lemon-Apple and Mango. The Frutea brand is manufactured under Brothers Beverages in Somerset West, Cape Town.

 
Magazine - Boland College

Re:Action / Re:Aksie is Boland College’s internal staff publication that keeps staff informed about everything happening in and around the college.

 
Diary 2016 - Boland College

The Fishgate team designed Boland College’s annual student diaries which are distributed to all five campuses in the Western Cape. The 2016 ‘Diary of a Boss’ illustrates how the college keeps their students informed and independent with pages full of campus orientation information. Pictured here is the design for the Stellenbosch campus student diaries. 

 
Magazine - Boland College

This is the first edition of Re:Action / Re:Aksie that Fishgate was involved with. Re:Action is Boland College’s internal staff publication that keeps staff informed about everything happening in and around the college.

 
Corporate Identity - Avra Boutique Spa

We were approached to conceptualise a name and corporate identity for a new spa. This spa is situated on a cruise liner that travels between Greece and Turkey. For the name we suggested: “Avra” – a Greek term meaning “breeze”. From that, the corporate identity was developed starting with the logo, and subsequently carried through…

 
Posters - Stellenbosch University

These posters form the first elements in a range of items created for Stellenbosch University’s 2015 Open Day campaign. To communicate the theme: “A day in the life of a Matie”, we created a campaign that uses a hashtag as part of all the communication – encouraging potential students to “Spend the day #LikeaMatie”. Since…

 
Coffee Table Book - Anton Smit

We recently concluded work on a coffee table book for Anton Smit – filled with artworks that he created from 1970 to 2014. This esteemed South African artist and father to similarly talented artist, Lionel Smit, first appeared on the scene after winning his first sculpture competition in 1979, and has been creating beautiful pieces…