Fishgate is a through-the-line advertising agency situated near Bellville in the northern suburbs of Cape Town. We facilitate brand development by conceptualising creative ideas in areas such as advertising, design, marketing, copywriting and web development to align brand communication. We have conceptualised work for clients in both local and global markets, from internationally recognised artists to businesses in the corporate environment. Fishgate’s current client base includes the education sector, automotive industry, retail and various NGOs. The growing social media market allows us to create digital marketing and advertising campaigns, stretching a brand’s potential to a digital audience.
 
Print Advert - Ctrack

Print advert for Ctrack Insurance Telematics.

 
Print Advert - Ctrack

Afrikaans print advert done for Ctrack Advanced Protector.

 
Print Advert - Ctrack

Print advert for Ctrack On-the-Road.

 
Product Labels and Competition - Brothers Beverages

We recently had the opportunity to do some work for Brothers Beverages, a Somerset West-based juice manufacturer. The project entailed developing a competition that would introduce one of their product ranges, Rooibos Frutea, to patrons in Melissa’s Food Shops around the Western Cape. To achieve this, we created table talkers and posters as well as…

 
Billboards - Ctrack

This billboard was developed as part of a new campaign for Ctrack – continuing the “Always Visible” theme that has become synonymous with the brand over the last few years. This campaign started out specifically targeting regular consumers that want tracking systems for their private vehicles, and therefore we decided to focus largely on the…

 
Billboards - Ctrack

Billboards created for Ctrack have featured in various locations throughout South Africa. We initially created a billboard that coincided with the launch of their TV commercial – which was then updated at a later stage with the artwork seen at the bottom.

 
Fishgate wins a D&AD In Book Award - Award

Fishgate Advertising was recently awarded with a prestigious D&AD In Book award in the category Graphic Design, Posters – for the World of Birds poster campaign. World of Birds is a bird and monkey sanctuary that relies on donations and money collected from entry fees to feed their animals. Fishgate came up with a series of…

 
Print - Ramot

Featured here are the print ads and posters that form part of the Addiction campaign.

 
Campaign Overview - Ramot

This is a campaign that we did for Ramot, a centre for the treatment of addiction. The campaign idea is that addiction, in any shape or form, affects everyone in the family and not just the person struggling with the addiction. To illustrate this idea, we used various mediums including print and radio. Featured here…

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TV Commercial - Ctrack

When you only leave the office at 5 (in the morning), you really hope that all the hard work you put into a campaign pays off in the end…and you really want to sleep. Now that we have reached the point where the campaign has been launched, well…we can truly say that the late nights/early…

 
Radio Commercials - Samsung

These radio ads form part of the Samsung “Let the games begin” campaign. For more information, please see the overview.

 
Print Adverts - Samsung

As part of this campaign, we were also in charge of the photos for the other campaign elements. We handled the art direction, Justin Patrick (our preferred photographer) took the pictures, and the guys at Still graded them.

 
Viral Clips - Samsung

The following two viral clips were made in collaboration with Egg Films Priest (post-production) as part of Samsung’s “Let the games begin” campaign. These viral clips were featured on 10and5. For more information, please see the overview.

 
Campaign Overview - Samsung

We had the amazing opportunity to work on a pre-Olympics campaign for Samsung – one of the biggest electronics companies out there. After putting our heads together and coming up with a few ideas, we won the pitch, crafted our final idea and then brought the campaign to life with radio ads, viral clips and…

 
Ambient Media - World of Birds

World of Birds in Hout Bay is a bird and monkey sanctuary that relies on donations and money collected from entry fees to feed and take care of their animals. We saw a need to help them out and decided to do a type of guerrilla marketing stunt that would encourage people to help feed…

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Posters - World of Birds

World of Birds in Hout Bay is a bird and monkey sanctuary that relies on donations and money collected from entry fees to feed and take care of their animals. We saw a need to help them out and decided to create a series of posters that encourages people to help feed the birds –…

 
Posters - Henk Moolman

Henk Moolman, an optometrist based in Wellington, approached our agency to do a campaign for his newly-opened practice. We saw it as a rather refreshing challenge to do an Afrikaans campaign for this small town business, and jumped right into the conceptualising of an idea. The posters featured here encourage people to come for an…

 
Print Advert - Ctrack

This print advertisement was created to advertise Ctrack’s Fleet Management solution – specifically targeting the emergency medical response industry.  

 
Print Advert - Ctrack

This print advertisement was created to advertise Ctrack’s E-toll system.

 
Print Advert - Ctrack

Another print advertisement for Ctrack – this time focusing on Ctrack’s Fleet Management solution for the mining industry.

 
TV Advert - Eurolux

Eurolux is a wholesaler of quality lighting systems and products from various bulbs to chandeliers. They benefit from their domination of the market through close distribution channels to retailers and a relationship with Eskom. Our brief was to create a TV commercial especially for the Home Channel.  The client wanted to build credibility, transparency and…

 
Print Advert - Ctrack

This print advertisement was created to advertise Ctrack’s Fleet Management solution for the Long Haul industry.  

 
Radio Commercial - Boland College

This radio ad was written and recorded for Boland College as part of their Open Day campaign.

 
Radio Commercials - Ramot

Featured here are the radio ads that form part of Ramot’s Addiction campaign. This goes hand-in-hand with print adverts.

 
Radio Commercials - Brights Hardware

These radio commercials were written and recorded for Brights Hardware.

 
Print Advert - Arctic Health

This print advert was created for Arctic Health to advertise one of their products, namely Digestive Advantage.

 
Flyer - Chai Yo

A flyer created for Chai Yo to advertise their R69 meal special throughout Canal Walk shopping centre.

 
Posters - Boland College

These posters were designed to tie in with Boland College’s existing “hands-on education” ad campaign, which was inspired by their practical, hands-on way of educating. Each of the posters features one of Boland College’s study fields.  These posters were featured on 10and5.

 
Posters - Boland College

After the success of the first round of hands-on education posters, these posters were created for Boland College. They were used in and around their 5 campuses, with each one focusing on a different study field offered at the College.

 
Print Adverts - Boland College

These print adverts were created for Boland College – and featured in various community newspapers surrounding Boland College’s main delivery sites.

 
Campaign Overview - Simply Asia

Simply Asia is a chain of Thai food and noodle bars across South Africa. They’re an alternative quick service-style restaurant that is authentically Thai – offering consumers a fresh and healthy alternative in the fast food arena. 

 Simply Asia operated on a three-month promotional cycle (3 times per year) and the FIFA World Cup…

 
Business Card Advert - Chai Yo

This business card advert was created to advertise that Chai Yo offers a beautiful setting for year-end functions.

 
Print Adverts - Boland College

This Afrikaans campaign for Boland College was featured in “Die Krit”, the official newspaper of the KKNK. With this campaign we tried to convey something about Boland College to the consumer while also using something that is unique to the region. As you can see from the various ads featured here, we decided on the…

 
Print Adverts - Boland College

These Boland College print adverts were used to advertise the college’s part-time programme offerings, and featured in various community newspapers.  

 
Poster - Vuka Scuta

This poster was created purely to advertise the Vuka XL110, one of Vuka Scuta’s most affordable offerings.

 
Poster - Vuka Scuta

Another poster for Vuka Scuta – this time focusing on the space-saving benefit of owning a Vuka Scuta.

 
Poster - Vuka Scuta

This tactical poster was created for Vuka Scuta in a time when the petrol price reached a new high.  

 
Poster - Vuka Scuta

This poster was created as part of a Vuka Scuta “Helmet Hair” campaign.

 
Flyer - Table Bay Family Health Centre

A flyer created for Table Bay Family Health Centre – a medical practice catering to the poor.

 
Poster - Vuka Scuta

This tactical Women’s Day poster was created for Vuka Scuta and was featured on Ads of the World.

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Posters - Eurolux

Eurolux wanted to raise awareness of their energy saving light systems and light bulbs in a stylish way. Photo shoots were set up and artwork designed for a series of 3 posters. The big idea was that the ads show different lamps exhausted and in a state of fatigue, resting on their bed or desk…

 
Ambient Marketing - Percy Bartley House

This ambient marketing initiative was created for Percy Bartley House – a youth hostel serving young men in need of a place to stay while they look for employment or support to complete their education.

 
Print Advert - Arctic Health

This print advert was created for Arctic Health. It advertises OsteoFlex – a nutritional supplement for people suffering from joint ailments.

 
Campaign - Tyger Valley Shopping Centre

The work featured here was created for Tyger Valley Shopping Centre – which hosted Missing Children SA’s 2nd birthday party.  

 
Radio Commercial - Vuka Scuta

This radio commercial was written and produced by our team for Vuka Scuta.

 
Radio Commercials - Brights Hardware

We wrote and recorded these radio commercials for Brights Hardware.

 
Print Adverts - La Vie de Luc

These print adverts were created for La Vie de Luc – a bottled water business based in Franschhoek.  

 
Print Adverts - Vuka Scuta

Fishgate created these 2 Print Adverts for Vuka Scuta.

 
Radio Commercials - Vuka Scuta

The following two radio commercials were written and recorded for Vuka Scuta.

 
Radio Commercials - Brights Hardware

These radio commercials were created for Brights Hardware.

 
Posters - Tandem Cranes

These two posters were created to advertise Tandem Cranes – a crane hire company based in Cape Town.

 
Posters - Interflora

Fishgate conceptualised the following two posters for Interflora – the world’s largest, most recognised and respected flower delivery service. Copy: We Deliver

 
Print Advert - Arctic Health

This print advert was created for Arctic Health’s Meno Plus – a unique supplement that helps regulate hormonal changes and discomforts experienced during menopause.

 
Print Advert - Ferrari Hinges

This print advert was created for Ferrari Hinges – showcasing how the smallest things sometimes make the biggest difference.

 
Print Advert - Cabinet Xpress

This advert was created for Cabinet Xpress – a supplier of all things kitchen orientated, including handles, sinks, ovens, hobs, doors, hinges, etc.

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Posters - Bug Zoo

These print adverts were conceptualised for Bug Zoo – a children’s clothing store.

 
Print Advert - Ctrack

Print advert created for Ctrack – specifically focused on their fleet analytics services.

 
Print Advert - Ctrack

Print advert for Ctrack’s vehicle tracking offering.

 
Print Advert - Orbis Africa

  Orbis is a non-profit organisation dedicated to saving sight worldwide – working with partners to eliminate avoidable blindness in children. For World Sight Month 2015, Orbis approached Fishgate to create a print advert for them. For more information about Orbis Africa and the work they do, please visit www.orbis.org

 
Print Adverts - Ctrack

Fishgate recently developed a new campaign for Ctrack – continuing the “Always Visible” theme that has become synonymous with the brand over the last few years. This campaign started out specifically targeting regular consumers that want tracking systems for their private vehicles, and therefore we decided to focus largely on the family. As you can…

 
Print Advert - WPBTS

This print advert was conceptualised for the Western Province Blood Transfusion Service and forms part of a new campaign to be used throughout the year. This campaign plays on both the literal and figurative meanings of ‘having a heart’. By showing people having their heartstrings tugged, we prove that they indeed have a heart, which means…

 
Print Adverts - La Vie de Luc

Nestled in the beautiful Franschhoek Mountains, La Vie du Luc water is a leader in the highly competitive bottled water industry. The company felt it was important to highlight in a series of ads that were run in luxury and travel magazines, that La Vie’s unique selling point is the raw environment of the farm…